Verbs demonstrate action, and how you describe that action can have a dramatic impact on your readers. To increase the impact of your copy, you can use commonplace verbs such as "talk," "make," and "like," or electrify your copy with verbs like "chatter," "discover," and "adore." Examples such as "down comforters allow you to warm up" and "snuggles allow you to snuggle" illustrate the difference between the two. Ziox sneakers provide the necessary support for indoor low- and high-impact exercise, and strong verbs add action to your copy to entice readers. Super Verbs are used to emphasize or underline, smash, crush, and demolish, consume, devour, and feast, forgive, excuse, or overlook something, detest, loathe, and despise. Visualize, conjure, and conceptualize, jump, grasp, and comprehend, create, engineer, and design, promise, and reveal.
Should you run or hustle? Should I eat or devour? Scurry or move? You can increase the impact of your copy by improving the quality of the verbs you use. Verbs demonstrate action, and how you describe that action can have a dramatic impact on your readers. Why fill your copy with meaningless words when you can evoke emotions and visual imagery in the hearts and minds of your readers? Sure, the words "run" and "hustle" both indicate that someone is moving quickly. However, "run" is a dull, everyday verb, whereas "hustle" conjures up specific images in the minds of your readers.
Hadn't given it much thought? You really should! You can use commonplace verbs such as "talk," "make," and "like," or you can electrify your copy with verbs such as "chatter," "discover," and "adore."
Consider the following examples to see what I mean:
Prior to Down Comforters Allow You to Warm Up
When it's cold outside, snuggle up in bed with one of our genuine goose down comforters. There's no need to be cold when you can warm things up!
Following Down Comforters Allow You to Snuggle
When it's cold outside, crawl into bed and snuggle up with one of our genuine goose down comforters. There's no need to shiver when you can snuggle!
Can you tell the difference? The latter depicts the comforter more vividly than the former.
Examine this...
Before
Whether you're doing aerobics, Pilates, or another workout, Ziox sneakers will provide the necessary support. Ziox is designed specifically for indoor low- and high-impact exercise to keep you on track to meet your fitness goals.
After
Ziox sneakers will provide the necessary support whether you're doing an aerobic, Pilates, or other workout. Ziox is specifically designed for indoor low- and high-impact exercise to keep you on track toward your fitness goals.
What's the distinction? Why are "afters" so much more potent than "befores"? Because strong verbs were used. Verbs add action to your copy. They give the reader (or should give the reader) something to imagine. Super Verbs are required to entice your readers. Instead of simply saying "get into bed," we say "leap into bed." We say "shivering" and "snuggle" instead of "being cold" and "heating things up." When you read that, you can start to imagine what is going on in a very specific way.
Where can you find Super Verbs? Almost everywhere you look! Here's a quick rundown. For more information, go to free websites such as http://www.thesaurus.com.
Super Verbs vs. Verbs
Accent - to emphasize or underline
smash, crush, and demolish
Consume, devour, and feast
Forgiveness means to pardon, excuse, or overlook something.
detest, loathe, and despise
Visualize, conjure, and conceptualize
Enhance, refine, and perfect
Jump means to leap, lunge, or bound.
Discover, grasp, and comprehend
admire, adore, cherish, take pleasure in
Create, engineer, and design
Promise means to vow or swear.
Reveal - manifest, unveil, disclose
Spend some time going above and beyond the ordinary.
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