Building your own email list is an important part of e-mail marketing, as it provides an infinite source of people to market to. To do this, it is important to place a subscription form in the most visible areas of your site, encourage visitors to subscribe to your newsletter by providing free information, offer a discount on your product in exchange for signing up, and use email opt-in and double opt-in for added security. Communicating with your subscribers is also important. The most important details in this text are that email marketers should use a biweekly or monthly interval to send out their messages, send personalized messages, and not use the 'catch all e-mail' feature. Additionally, they should not be too adamant about promoting their product, and explain the benefits in a friendly manner. Finally, they should use the AWeber software and the Mailloop software to create their own subscriber list.
Let me ask you, 'Who can you sell your products or services to repeatedly?'
Your subscriber list is an infinite source of people to market to. You can test your products, conduct surveys, and do anything else that your subscribers might find interesting. You don't even need to spend money on advertising because your list will suffice.
But what if you don't have your own list of subscribers? Then you should construct one (of course, there are thousands of list-owners, who would be pleased to offer your product to their list for a fee, but better yet to build your own). That is what you will discover in this article.
Let's get started on building your subscriber list.
1. Where do I begin?
Once your website is up and running, the first thing you should do is place a subscription form in the most visible areas of your site. Your objective is to collect emails. Encourage visitors to subscribe to your newsletter by providing free information such as a useful article, report, or free book. Alternatively, you could offer a discount on your product in exchange for signing up for your newsletter. If you have a list of 10,000 e-mails, you should be fairly well balanced.
2. Email opt-in
The use of an opt-in method is one of the factors that contribute to successful e-mail marketing. In other words, your messages should include a 'unsubscribe' link at the bottom of the page, allowing your subscribers to opt out of receiving your messages with a single click. Otherwise, you will be flagged as spam.
3. Double opt-in for added security
By using the double opt-in sign up method, you can expand your targeted subscriber list. That is, when someone subscribes to your newsletter, an email is sent to their email address. To be included on the list, they must respond to the e-mail. This indicates that they are interested in receiving your newsletter. It's also their email address. This is the most secure method of increasing your targeted subscriber base.
4. Communicating with your subscribers
Once you've gathered a few e-mails, you'll need to decide how frequently you'll send out your messages. A biweekly or monthly interval is a good starting point. It gives you enough time to think of something that your readers might be interested in.
You can send your newsletter once a week or once every five days. However, it takes a lot of dedication to write it with interesting content and meet the deadlines. Furthermore, they may be receiving newsletters from other marketers. As a result, they may simply not have enough time to read all of your messages. However, do not go above a monthly limit. Your subscribers should be reminded of your existence on a regular basis, and they should not mistake your e-mail for spam.
5. Individualized messages
It will warm up your subscribers if your messages begin with 'Dear Steve' or 'Dear Susan'. They will also be more open to the information you are about to share with them. It also boosts your credibility and increases your response rate. Send them personalized messages, which is possible with the AWeber software (link: http://www.aweber.com/?202651 'AWeber') or the Mailloop software (link: http://www.marketingtips.com/mailloop/t.x/813946 'Mailloop').
Some additional advice
Using the 'catch all e-mail' feature is one of the mistakes in e-mail marketing. Use the only e-mail addresses that people have entered to receive your newsletter or ezine. Forget about the 'catch all e-mail' feature included with your hosting package. People would not read your e-mails if they did not subscribe to receive information from you. And you don't want to be accused of spamming, which would jeopardize your reputation.
Don't be too adamant about promoting your product. Rather, explain the benefits to your subscribers in a friendly manner. Sometimes you get e-mails pleading with you to buy their products, almost demanding that you explain why you haven't done so yet. So be cautious, as it may jeopardize your credibility.
Now you know how to create your own subscriber list. If you follow these tips, you will be a successful email marketer. Remember, you don't need millions of subscribers to your newsletter; all you need is 10,000 and you're set for life. The only thing left to do is put some money in and get started.
Best wishes!
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