What Isn't Niche Marketing?

 What Isn't Niche Marketing?

Niche marketing is all about focusing on the small picture, and the smaller the picture, the better. Small sales opportunities can lead to large profits. Narrowing your niche to a very specific segment of a larger market ensures that you will gain a fair market share.

It is not necessary to try to sell your product or service to the entire world. You couldn't afford that kind of multi-million dollar advertising budget as a small business owner. It's not possible. You can, however, use niche marketing to sell to a smaller audience with just a computer, an Internet connection, and a good idea.

It is not necessary to compete in niche marketing. When you use niche marketing, you remove competition from the equation. You aren't out there in the world standing next to or behind a million other people selling the same thing you are. You're selling to an audience you've built for yourself with your opt-in email list.

It is not necessary to sell to different people every day of the week in niche marketing. Once you've built your list, you can sell to the same people over and over again. You can continue to sell to your list of buyers by taking as much time as you need and putting forth enough effort to get to know them.

The goal of niche marketing is not to look at the big picture. It is all about focusing on the small picture, and the smaller the picture, the better. Narrowing your niche to a very specific segment of a larger market ensures that you will gain a fair market share of that segment. The world is vast, and there are billions of people on it. You only need a tiny percentage of the population to have a massive list of potential buyers for your products or services.

Niche marketing isn't about only seeing the impossible. Niche marketing is simply a close examination of the possibilities. Small sales opportunities can lead to large profits.