What Exactly Is Niche Marketing

What Exactly Is Niche Marketing?

Niche marketing is the practice of selling specific products or services to a small group of people. One person can start his own business on the Internet and target the people who would be most interested in what he has to sell, all while operating on a shoestring advertising budget.

It's just one of life's harsh realities that the big boys have all the money they need to advertise and sell their products, while us little guys have advertising budgets so small that they probably don't add up to what the big boys spend on paper clips in a month. Competing with the big boys isn't feasible...or even possible. So, what are the rest of us to do?

Our solution is niche marketing. We can't advertise our products and services to the rest of the world, but we don't have to in order to make a decent living... thanks to the Internet.

Niche marketing is the practice of selling specific products or services to a small group of people. One person with a computer, an internet connection, and a good idea can start his own business on the Internet and target the people who would be most interested in what he has to sell, all while operating on a shoestring advertising budget.

Finding the right niche for what you're selling isn't all that difficult. Consider who the people who would be most interested in what you have to sell are. For example, if you develop a shampoo formula that removes chlorine from a person's hair, you won't be able to compete with large companies that sell shampoo, but you can narrow your market down to a niche and target sales to those who own swimming pools. You purchase a domain, set up a server, and create a website to promote your product ONLY to people who own swimming pools.

In essence, niche marketing is the practice of selling a product or service to those who want or need it the most.